JUICEBOX: when Nectar and Green In turned Brussels into a week‑long creative playground
In 2022, Nectar and Green In joined forces to create something Brussels hadn’t quite seen before. The result was JUICEBOX, a full‑week experience blending clothing, music, and community energy inside the vibrant space of POP 139, right on Boulevard Anspach.
More than an event, JUICEBOX became a meeting point. A place where style, sound, and shared values collided to create a moment that felt both spontaneous and carefully curated. It was the first official experience imagined by the two brands, and it set the tone for everything that followed.
How the idea came to life
The collaboration between Nectar and Green In grew from a simple desire: bring people together around what both brands love most. Clothing with personality. Music that brings people closer. A community that thrives on creativity and authenticity.
JUICEBOX was built around that vision. A space where visitors could explore, discover, and connect through activities aligned with the values of both brands. It wasn’t about selling clothes or hosting parties. It was about creating an atmosphere where people felt part of something.
A full week of clothing, music, and experience
Hosted at POP 139, JUICEBOX ran for an entire week, opening its doors every day from morning until late at night. Each day offered something different, but the spirit remained the same: open, warm, and unapologetically creative.
The program blended fashion, curated selections, and a lineup of DJs who brought their own energy to the space. From Thursday to Saturday, the evenings transformed into musical sessions that carried the event into a new dimension.
Thursday lineup
18:00–20:00 Charlax x Le Phare
20:00–22:00 Lans
22:00–00:00 Toolate Grooves
Friday lineup
18:00–20:00 Lucimille
20:00–22:00 Rorson
22:00–00:00 FoodForYaSoul
Saturday lineup
18:00–20:00 NectarGreen‑in Soundsystem
20:00–22:00 Tess on set
22:00–00:00 Koma
Each set brought its own vibe, turning POP 139 into a living, breathing hub of sound and movement. People came for the clothes, stayed for the music, and left with the feeling of having experienced something genuinely special.
A space shaped by shared values
JUICEBOX wasn’t just an event. It was a reflection of what Nectar and Green In stand for: creativity, community, and culture. The week offered workshops, curated selections, and moments that encouraged people to slow down, explore, and connect.
The atmosphere was warm, inclusive, and full of life. Visitors wandered in, discovered new pieces, listened to sets, talked with the teams, and became part of the story.
A moment that left its mark
Looking back, JUICEBOX stands as one of those events that captured the spirit of its time. A collaboration built on shared vision, brought to life through clothing, music, and experience. It marked a milestone for both brands and created memories that still resonate with the community today.
JUICEBOX wasn’t just a pop‑up.
It was a celebration.
A creative spark.
A reminder of what happens when two worlds collide with intention.
